Top 10 best-selling smartphone brands in the world right now

Top 10 best-selling smartphone brands in the world right now

Data from IDC shows that smartphone vendors shipped a total of 342 million units during the second quarter, down 1.8 percent from the 348.2 million units in the year-ago period.

Huawei became the top brand in a declining China market and captured the second spot in the global smartphone shipment rankings for the first time in a single quarter, beating Apple.

The report from International Data Corporation (IDC) reveals that Samsung had 20.9 percent market share in Q2 2018 while Huawei managed to grab 15.8 percent market share, which is a new record for the Chinese company. Although the market share in the ultra-high-end may vary geographically, IDC believes this phenomenon would remain in the near future. The Cupertino, California-based company introduces new phones late in the year, then usually sees sales climb in the fourth and first quarters.

"The importance of Huawei overtaking Apple this quarter can not be overstated". Huawei has pushed into Europe and Africa, though it's failed to crack the massive US market.

Now leading the massive China smartphone market with a record-high market share of 27% in the second quarter of 2018, its P20/P20 Pro series shone through in the $600-$800 price segment, "helping Huawei build a high profile in the market".

OnePlus gained significant share in the April-June quarter on the back of a new model launch, expansion in offline retail and Apple losing ground due to restructuring of its sales network and the usual price drop of iPhone not happening due to hike in import duties.

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As per the report, Huawei shipped a whopping 54.2 million smartphone units in Q2 2018, and grabbed a market share of 15.8 percent.

Researchers at Canalys attributed the strength in Huawei shipments to demand for its P20 Pro device, as well as the success of its Honor brand, as reported by CNBC.

"Apple shipment volume stayed flat, with just 0.7% year-over-year growth, rising slightly to 41.3 million units. In addition to this, models such as the iPhone 7 and 7 Plus are also losing steam", said Stanton, adding that an uptick in iPhone 8 and 8 Plus, helped in part by the Product Red campaign, was enough to offset this trend.

"Honor, which is already strong in the e-commerce segment, is now adopting a multi-channel strategy through branded stores in the southeast Asia market".

It's the first time in eight years that the USA tech giant has not been the number one or two smartphone company in terms of market share.

Huawei's P20 is the latest phone from the company that packs features no other phone-maker is matching.

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