MoviePass Is Falling Apart And Subscribers Are Furious

Helios & Matheson - the company that has become synonymous with MoviePass since its purchase of the subscription service past year - announced Tuesday that it would raise its monthly fee to $14.95 "within the next 30 days" while also limiting availability of high-demand movies. MoviePass wasn't flawless, but ostensibly, they were trying to make the movie-going experience accessible to everyone, and were met with angry entitlement.

MoviePass took another step toward the abyss Monday, announcing that some of the biggest summer movies won't be available on the service as the company continues to suffer a massive cash crunch.

So it sounds like the blacking out of new movies will be a regular practice, at least for the first two weeks of release, which will certainly be a bummer for subscribers.

The news comes on the heels of drama from the last weekend when MoviePass customers complained on Twitter that they didn't have access to see "Mission: Impossible - Fallout", which I wrote about for the Deseret News. Shares of AMC Entertainment Holdings (AMC.N), the biggest USA movie theater chain which offers a rival ticket service, jumped 7.5 percent in midday trading.

To curtail expenses, subscribers won't be able to watch most blockbusters until the third week of release.

What effect a reduced-admission policy - or a MoviePass disappearance entirely - could have on the box office remain to be seen.

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Lowe's announcement at the all-hands meeting came on the heels of an open letter on Friday in which he said, "As we continue to evolve the service, certain movies may not always be available in every theater on our platform". The past few days have seen MoviePass outages at entire theaters for all films, and theater chains are getting nervous that they're not actually going to get paid as the viability of MoviePass seems to fluctuate from day to day.

In a press release, MoviePass and its owners at Helios and Matheson Analytics Inc. announced "new measures aimed at accelerating the plan for profitability". It's unclear what "limited in availability" means; will these movies be completely removed from the app for the first two weeks, will it depend on location, or what?

No exact date has been set for when Moviepass will raise their price.

The new $15-a-month rate for up to one movie each day still won't make MoviePass profitable. We'll keep you updated.

Implementation of additional tactics to prevent abuse of the MoviePass service.

Have you ever tried MoviePass?

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