Harley drives deeper into Asia with smaller bikes to fuel growth

Harley drives deeper into Asia with smaller bikes to fuel growth

Harley-Davidson are planning a new middleweight platform encompassing motorcycles from 500cc to 1250cc and will spawn Harley's first adventure-touring machine.

It will include the company's first adventure touring motorcycle - the Harley-Davidson Pan America 1250 -, a 975 cc Streetfighter and a 1250 cc custom motorcycle.

Harley-Davidson said on Monday it would cut costs, launch new models - including smaller light-weight motorcycles - and revamp its dealer network in a plan to revive flagging sales in the face of rising global tariffs. Harley also is developing a smaller displacement 250cc to 500cc bike for emerging markets in Asia through a partnership with a manufacturer in the region.

Its first electric motorcycle will be launched next year, and more models are planned through 2022. According to Harley Davidson, the bike will have a commanding riding position which will allow the rider to "see the world from another point of view", while having the ability to "travel coast-to-coast".

Harley have also indicated that they have a range of small electric motorcycles under development, some of which appear to be more bicycle like than motorcycle.

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On top of that, the black, blue and brown colour models will also make their way there which is in line with us too. Galaxy Note 8 with 64GB which had launched in India for Rs 67,900 is now available for Rs 55,000 approximately.

Along with its new adventure bike prototype and streetfighter teaser, Harley-Davidson also dropped a photo of a new cruiser coming soon. This new product and broader distribution are meant to fuel Harley-Davidson's customer access and growth in India, one of the largest, fastest growing markets in the world, and other Asia markets.

Industry experts have said electric motorcycles - that have no gears or clutch and are a far cry from Harley's loud, bulky cruising bikes - may not appeal to loyal Harley fans.

New retail formats - including smaller, urban storefronts globally to expose the brand to urban populations and drive sales of the expanded Harley-Davidson product portfolio and expand worldwide apparel distribution.

Levatich, a 24-year veteran in the company, hopes to make China another promise land for Harley-Davidson with the new path being laid out for the future.

Trump responded with a tweet critical of Harley-Davidson.

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