IHOP reveals what IHOB will stand for

IHOP reveals what IHOB will stand for

This letter swap is a promotion to show off the 60-year-old chain's new line of burgers and to emphasize the lunch and dinner options available at the iconic breakfast spot. It then made a seriously introspective observation: "what is a burger if not a meat pancake between two other pancakes".

An IHOP in Hollywood is getting new IHOb signs, and some others might get the treatment.

The new burgers are available with unlimited french fries and a drink for $6.99.

It also insisted upon replacing the "p" in various words with "b".

Rebelez isn't anxious that people will be disappointed. According to AdWeek, the name switch is likely just a temporary stunt to grab attention (Guess what?: It's totally working!), and the chain will probably revert back to business as usual soon.

Some dismayed fans just could not understand the need for it.

Fox News Calls Trump a "Dictator" Ahead of North Korea Summit
That's because, this time, The Mooch wasn't the one to insert foot into mouth. "I don't think I have to prepare very much". Scaramucci brushed right past Huntsman's apparent gaffe and instead offered praise for Trump's foreign policy strategy.

Turkel said the new name may get consumers to think of IHOP as an establishment that serves more than a breakfast meal.

Big Brunch: Hickory-smoked bacon, fried egg, potato, American cheese and a "delicious new signature burger sauce".

Burger King took it a step further and altered its logo on all its social media platforms to "Pancake King".

Still, it's worth wondering why IHOP is going through all this trouble. Why mess with a good thing?

The company is part of Dine Brands Global, the same company that owns the Applebee's chain. Is Rebelez anxious that he's competing more directly with his corporate sibling? Not really, Rebelez said.

Some are calling it an "epic fail", saying it's the least likely reason to go to a restaurant known for its pancakes. You know, because everyone goes there for the burgers?

Related Articles