KFC will test a vegetarian alternative in UK

KFC will test a vegetarian alternative in UK

The chicken chain also plans to introduce a variety of meals under 600 calories by 2020, which is in adherence to new British government guidelines that advise overweight adults to eat just 400 calories at breakfast and then 600 more at lunch and again at dinner.

The fast food joint is hoping to trial the veggie options this year, with plans make them a permanent fixture on menus across United Kingdom stores in 2019, reports Foodbeast.

According to CNN, the chain restaurant KFC says it will begin testing a vegetarian alternative to chicken later this year in the UK.

In addition to the vegetarian option, KFC has said it will offer low or zero calorie soft drinks and trial a behavioral change program created to "nudge" consumers toward lighter options. "That's why we're looking into vegetarian options that would offer the great taste of KFC to new and existing customers who are changing their dining habits".

The fast food giant is hoping to roll out the veggie option later this year, with plans to make it a staple of the menu by 2019.

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While the exact meat-free meals are unknown at this stage, they will be certain to utilise KFC's secret blend of 11 spices.

A bucket of KFC Extra Crispy fried chicken is displayed. TGI Fridays introduced its first plant-based burger, the Beyond Meat Cheeseburger.

Some 14% of US consumers, or 43 million people, regularly use plant-based alternatives to traditional foods, such as almond milk, tofu and veggie burgers, according to research firm NPD Group.

In April, White Castle added the option to switch for a vegan Impossible Burger on any of their sliders.

Restaurant consultant Aaron Allen told USA Today more restaurant companies would release vegetarian options. "Chains will take note of that and change their menu offerings".

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