IHOP to IHOB name change 'dumbest' move ever, brand experts warn

IHOP to IHOB name change 'dumbest' move ever, brand experts warn

However, while he does agree with IHOP's push to get consumers to think of them beyond just pancakes, its name is simply "too hard wired into consumers' minds to be replaced by IHOB".

International House Of Pancakes Is Going From IHOP To IHOb The company says it will reveal on Monday what the "b" in IHOb stands for.

DINE Brands, which operates both the IHOP and Applebee's restaurant chains, said in the most recent fiscal year, IHOP stores generated sales of $3.3 billion.

The restaurant made the surprise announcement via Twitter, telling its hundreds of thousands of followers (and the world, for that matter) that after six decades as IHOP, it will go by its new name, IHOB, beginning on Monday, June 11.

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But Deb Gabor, CEO of Sol Marketing, disagrees, and says flipping the "p" in the name is all in good fun. "Find out what it could b on 6.11.18".

The company has also held polls that allow people to guess what the "b" stands for and choices include biscuits, bacon, butternut squash and barnacles, with bacon now leading. The restaurant posted a tweet suggesting that it is changing its name to IHOB.

IHOP tweeted Wednesday morning a short video that depicts the IHOP logo flipping its "P" into a "B" with the promise of a name change on the way.

"What do y'all mean name change", Chris Tadros wrote, "this is what Arab parents called IHOP for years".

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