Heinz Change Salad Cream Name After 104 Years

Heinz Change Salad Cream Name After 104 Years

Salad Cream could be about to get a brand new look. Practically all of the great retro food classics have stupid names - here are 5 that definitely need changing.

"A decision on a name change is due to be made by September, although the much loved zingy salad cream will still be available to enjoy with exactly the same recipe".

The company said that only 14 per cent of buyers use the sauce on salads, and suggested that its 104-year-old name no longer reflected its goal.

'Sandwich cream? Just because salad cream is not used on salads.

"A spokesman for Heinz instructed commerce journal The Grocer the identify now not 'pretty represents the product's substances or utilization events".

The maker claims that as exclusively 14 per cent of patrons really used the gloopy white sauce on salads, the outdated identify now not displays its trendy function.

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In some quarters, the real question is not whether you agree with a name change, but how you actually go about using Salad Cream... I don't put my tomato sauce on tomato's either.

"We pledge to keep Asda Salad Cream named as Asda Salad Cream, it's what the nation wants".

Joel Hughes, from Kraft Heinz, said in a statement: 'We are reviewing the brand's name to reflect how the product is enjoyed by consumers every day, and with the majority usage now with sandwiches, we can confirm that "Sandwich Cream" is one of the names being considered, ' Joel Hughes from Kraft Heinz said in a statement.

United Kingdom sales of the brand dipped 5.4 per cent to £28.8million past year.

In fact, its use on salads is so scarce that the new name will reflect an entirely different use for the sauce.

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