Amazon's Going to Start Showing Premier League Football From Next Year

Amazon's Going to Start Showing Premier League Football From Next Year

Amazon has secured rights to show Premier League games from the 2019/20 season according to The Telegraph's Chris Williams.

It's the first time a digital streaming provider has won the rights to show Premier League matches in the United Kingdom.

"We welcome Amazon as an exciting new partner and we know Prime Video will provide an excellent service on which fans can consume the Premier League".

These two remaining packages of rights were specifically created to appeal to the internet giants such as Amazon, Netflix, Apple, Facebook and Google as online streaming continues to rise in popularity.

Today's Premier League announcement, and the recent deal with NOW TV, means BT TV customers will have access to all of the best exclusively live sporting action in the UK.

However that proved not to be the case, with Sky taking four packages of the seven available and BT one, leaving two unsold.

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It adds live Premier League football to Amazon's sports portfolio which already includes the ATP World Tennis Tour and the US Open tennis and NFL games.

The company has more than 100 million subscribers to Prime around the world, including several million in Britain. "Over these two December fixture rounds Prime members will be able to watch every team, every game, so no matter which Premier League team you support, you're guaranteed to see them play live on Prime Video".

Premier League clubs have also agreed a new deal over sharing revenue from worldwide broadcast deals, which will see any future increases divided according to league position.

BT Sport has proven success of showing multiple matches on the same night through its UEFA Champions League and UEFA Europa League coverage over the last three seasons - something that will continue until at least 2021.

"By coming together and agreeing this change, the clubs have provided a platform for the future success of the league for many years ahead", Premier League executive chairman Richard Scudamore said.

Overall, the total pot of central revenues - domestic and global broadcast rights and sponsorship deals - will be distributed on a 1.8:1 basis, meaning the champions will earn 80 per cent more than the team that finishes last from 2019-20 onward. "We note in 2021, the year when the NFL, MLB and National Hockey League media rights deals mostly end, will be the first major opportunity for Amazon, Facebook and other major tech streaming platforms to potentially bid on some of these rights [in the U.S.] versus the likes of traditional entrenched media/cable players", Ives added.

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