Amazon, NFL reach $130 mln streaming deal for Thursday night games

Amazon, NFL reach $130 mln streaming deal for Thursday night games

More than 100 million people pay for Prime globally, and members tend to shop more on Amazon, boosting profit. All Thursday Night Football games begin at 8:20 PM ET. Amazon participates in ad revenue from the games, but the value for the company is in collecting viewer data, which it can leverage in other areas.

The NFL on Thursday said it re-upped Amazon to live-stream the "Thursday Night Football" broadcast showcase for the next two seasons. "Having over 100 million Amazon Prime members provides a massive platform to distribute Thursday Night Football digitally, not only to our fans in the United States but also around the world".

Last season marked the first year of the streaming partnership between the league and Seattle-based Amazon, which took the reigns after Twitter's one-year shot at the effort.

"Our customers love to stream football-last year, we successfully debuted NFL Thursday Night Football on Prime Video in the USA and around the world", said Jeff Blackburn, senior vice president business development and entertainment at Amazon, in a statement. The third season of the docuseries will launch on Friday with a closer look at the Dallas Cowboys.

The price tag, about 30 percent more than Amazon paid for the rights last season, underscores how the online retailer values sportscasts as a way to attract people to its lucrative loyalty club Prime, which offers video streaming and speedy delivery.

NFL Draft: Bills trade up again, land LB Tremaine Edmunds
The Bills just signed quarterback AJ McCarron this offseason and will presumably be the starter for the upcoming season. Time will tell, but Edmunds projects to be a great player for the Bills . "This is a special moment for me".

Financial terms were not disclosed. Last year's deal was for a reported $50 million, and rumblings on Thursday indicated that the National Football League may have upped that price as competition from other services such as YouTube and Facebook was strong. The tech giant will stream 11 games (broadcast by FOX) to a global audience during both the 2018 and 2019 seasons.

Those viewers tuned in from 224 different countries and territories.

The NFL, which recently changed up its Thursday night broadcast plan by setting a new, long-term deal with Fox, has stuck with existing streaming partner Amazon for the prime-time games.

Amazon's per-minute-average was up slightly compared to the 275,400 digital deliveries Twitter averaged during its tenure as the streamer of "TNF".

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