Best Buy becomes an Amazon seller for the first time ever

Best Buy becomes an Amazon seller for the first time ever

Fire TV Edition smart TVs will be available exclusively in Best Buy stores, on BestBuy.com, and for the first time, from Best Buy as a third-party seller on Amazon.com.

The two companies inked a multi-year partnership that will see Best Buy as the exclusive retailer for Insignia- and Toshiba-branded Fire TV Edition smart TVs.

Amazon CEO Jeff Bezos reiterated the importance of blending online retail with brick-and-mortar stores in comments at an press event Tuesday with Best Buy CEO Hubert Joly. The new TVs will be coming to Canada later this year, the companies said.

Amazon actually launched its first TV with Fire TV OS built in past year via a partnership with Element, but this latest partnership with Best Buy cranks things up a notch by placing the TV sets front and center in one of the biggest retail stores in North America. Plus, this brings Alexa to the fore - you can carry out voice searches for content regardless of whether it's through a live broadcast or a streaming service, such as Prime Video, Netflix, or Hulu.

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The retailers announced today (April 18) that they're joining forces to sell televisions across the US and Canada.

Each of the new TVs will come with Alexa, the popular virtual assistant, built-in. Owners of an Amazon Echo device will also be able to use Alexa voice control hands-free. Don't tell that to Best Buy. They will be available in Best Buy stores, on Best Buy.com, and from Best Buy's new channel on Amazon.com. Best Buy is quickly changing to meet customer demand in the smart home space. Best Buy has been forced to invest heavily in its online presence to compete with Amazon, which has generally done a fine job of stealing sales from the big-box retailer.

Buying a TV remains one of the few technology purchases where an in-store visit feels pretty essential. The companies plan to start selling the sets this summer, starting with the Toshiba models, for a yet-to-be announced price.

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