Walmart pulls Cosmopolitan from checkout line shelves

Walmart pulls Cosmopolitan from checkout line shelves

Walmart will no longer stock Cosmopolitan magazine at checkout aisles in its almost 5,000 stores across the country.

In a statement, Walmart said the change was "primarily a business decision" but "concerns raised were heard".

"Cosmo sends the same messages about female sexuality as Playboy", NCOSE said in a statement. For years, they are working on its agenda to remove the magazine from the store shelves.

In a Facebook Live video Tuesday, NCOSE Vice President of Advocacy and Outreach Haley Halverson, elaborated on the evils of the magazine - which has been a longstanding target of her organization.

Owned by Hearst Communications Inc., the women's fashion and lifestyle magazine describes itself as "a bible for fun, fearless females" featuring the latest in fashion and beauty trends as well as advice on relationships and sex. "While Cosmopolitan is a magazine and a brand best known for its sex tips (including my personal favorite, a suggestion to ring a donut on a guy's penis)-it is all about consensual adult sex". But Walmart shoppers won't be able to discreetly pick up the magazine at the checkout aisle any longer. Since being rebranded as a women's magazine in 1965, it has become a mainstay of shopping aisles.

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But the value of Cosmo has always been that it has been the standard bearer for the simple, human right that declares women should be able to enjoy sex as much as, if not more than, men. Sex sells. It'll just have to sell more intentionally at the magazine rack. The group was also successful in persuading Rite Aid and Delhaize America (Hannaford Stores and Food Lion) to put the magazine behind blinders.

NCOSE claims Walmart's policy change is "part of our continued work to change corporate policies".

Since Walmart's "business decision" was announced on Wednesday, many are chiming on the decision and giving their opinions. That's risky for working-class women around the U.S. If Walmart seriously cares about its female shoppers, then it would give them the right to choose what magazines to read on their own time. The topics & pics on the covers are inappropriate for children's eyes.

Ms. Halverson also said the group viewed its efforts as especially important in the midst of the continuing conversation around sexual harassment that was sparked by the #MeToo movement.

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