'Tide Pod Challenge': Georgia teen among those sickened in unsafe trend

'Tide Pod Challenge': Georgia teen among those sickened in unsafe trend

Several retailers including Walmart, Walgreens, Ralph's and Food 4 Less have locked up Tide Pods in plastic blocks or behind glass doors, according to recent social media posts.

"Videos showing people participating in the Tide Pod challenge are removed from YouTube when flagged and the channel is given a strike for violating our Community Guidelines, which prohibit harmful or unsafe content", the company said.

That's the message poison control officials are urging people after a weird trend spread like wildfire online. "This is not about a 2-year-old grabbing something or a senior citizen with Alzheimer's, this is people intent on doing this challenge", said Bruce Ruck, a pharmacist and managing director of the New Jersey Poison Education and Information System at Rutgers University. Through its Twitter account, Tide has recommended that users who have mentioned participating in the challenge call a physician or the national poison help hotline.

"Our laundry pacs are a highly concentrated detergent meant to clean clothes", Tide said in a statement.

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Even Tide is running multiple PSAs on social media trying to deter folks from harming themselves.

There are still hundreds of children under the age of 5 getting sick from them.

Some stores like Walmart and Kroger noted that a spike in thefts of the "forbidden fruit" has forced them to lock up the Tide Pods.

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