McDonald's to Bring Back Dollar Menu

McDonald's to Bring Back Dollar Menu

McDonald's Corp had said on Monday that it would "introduce new menus with $1, $2 and $3 items in early January" as the major food chains and restaurants wage war to win the maximum USA customers who will surely get attracted by such incredible deals on fast food. Instead, it will be called the $1, $2 or $3 menu. The company says that 90% of its franchisees have signed on with the new Dollar menu, and most of the rest will likely follow when customers start flocking to stores that offer the low-cost items.

McDonald's removed its popular "Dollar Menu" in 2013 after franchisees nagged that selling food like a double cheeseburger for $1 cut into profits. The replacement "Dollar Menu & More" had greater prices, but had failed to draw in more customers despite heavy promotions and marketing.

The company said that all of the value meals are created to safeguard franchisee margins.

In October, the company's executives said nearly all of its USA operators give their support to its current change plan which includes the new value menus.

Diesel registrations down 31% in November as United Kingdom market shrinks
Registrations fell across all body types except specialist sports, which grew 6.7 per cent. Sales to fleet owners of more than 25 company cars or cars for rent fell by 14.4 per cent.

"You always have to have value as part of the equation", Chris Kempczinski, president of McDonald's United States of America, said in a statement. "This is a competitive market".

Offering cheap eats has become a winning strategy for the world's largest hamburger chain, and a way to fight off other low-cost chains. The company in May unveiled the Signature Crafted Recipes line of sandwiches, which cost $4.99 to $5.19.

Among other fast food chains, Burger King offers Value Menu and Wendy's offers Right Price, Right Size Menu.

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